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Senior Brand Manager BNL (M/F/X)

Henkel -
Bruxelles

Postuler rapidement

Détails de l'emploi

Temps plein
Il y a 10 jours

Avantages

Travail à domicile

Qualifications

Français
Marketing
Gestion des réseaux sociaux
Master
Leadership
Compétences en communication
Néerlandais

Description complète du poste

About this Position

As Senior Brand Manager for Authentic Beauty Concept & STMNT in Benelux, you are the driving force behind the strategic development and execution of two of our most premium and fast-growing professional brands. You own the full brand agenda across Belgium, the Netherlands, and Luxembourg, translating global strategies into impactful local activation and sustainable business growth. You combine strategic brand leadership, commercial acumen, and creative excellence to strengthen brand equity, accelerate salon success, and deliver profitable growth.

What you´ll do

Brand strategy & execution:

Define and lead the Benelux brand strategy for Authentic Beauty Concept and STMNT, in line with global frameworks
Translate strategy into best-in-class go-to-market plans, including launches, campaigns, and 360° activations
Develop impactful trade marketing plans, including promotions, education concepts, and brand experiences

Business ownership & performance management
Hold full responsibility for turnover, profitability, and market share growth of your brands
Manage and optimize marketing budgets, ensuring strong ROI and efficient resource allocation
Lead forecasting and demand planning for innovations and core portfolio

Leadership & team development
Lead, coach, and develop a team of marketers, fostering growth and performance excellence
Create a high-performing, collaborative culture with strong ownership and accountability

Commercial partnership
Act as a strategic partner to Sales, working closely with Field Sales Managers and Key Account Managers
Co-create initiatives to drive salon success and client engagement

Consumer & digital excellence
Drive digital-first brand growth, leveraging social media, influencers, and content strategies
Ensure strong PR, advocacy, and community building aligned with brand DNA
Stay ahead of trends in premium/lifestyle brands, sustainability, and professional beauty

What makes you a good fit

Master’s degree in Marketing, Business, or Economics
5–8+ years of experience in brand management, preferably in premium or lifestyle brands and/or professional beauty
Proven track record in brand building and commercial delivery (P&L ownership is a strong plus)
Demonstrated leadership experience, with the ability to inspire and develop teams
Strong entrepreneurial mindset with a hands-on, can-do attitude
Ability to translate data and insights into clear strategies and actions
Excellent stakeholder management and influencing skills across multiple levels
Strong presentation and communication skills
Digitally savvy with deep understanding of social media, content, and omnichannel marketing
Fluent in Dutch, French, and English

Some perks of joining Henkel

Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
Diverse national and international growth opportunities
Global wellbeing standards with health and preventive care programs
Gender-neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
Pension Fund
Disability Insurance
Health Insurance
Canteen

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

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