Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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What Makes Us Burson
At Burson Brussels, we blend craft, curiosity, counsel, and camaraderie to deliver cutting-edge public affairs and communications strategies. Thriving in Europe’s political heart, our dynamic team excels in navigating complex policy and communications challenges, shaping reputations, and driving meaningful business outcomes for our clients across diverse sectors. We combine strategic expertise with proprietary AI-driven insights to uncover opportunities, crafting compelling narratives that influence key decision-makers. Backed by our global network, we provide innovative, data-driven solutions that connect with audiences and deliver impact. Our inclusive, high-performance culture fuels innovation and empowers individuals to excel, creating a vibrant environment where collaboration and growth thrive. With Burson Brussels, clients gain more than consultancy—they gain a trusted partner committed to achieving success today and anticipating the challenges of tomorrow.
Burson Brussels is looking for an enthusiastic, collaborative and commercially minded communications professional with a passion for corporate communications, brand, public affairs and reputation.
This role is ideal for someone with a strong understanding of the Belgian ecosystem and a keen interest in politics, policy and decision-making at both federal and regional levels. You will join an integrated team of advocacy and communications specialists, supporting a diverse portfolio of high-profile clients across the Belgian market.
As part of our Brussels team, you will play a key role in developing and delivering innovative, integrated corporate communications and public affairs strategies. You will lead account teams, advise clients on complex issues, and help shape campaigns that respond to some of the most pressing economic, social, political and sustainability challenges facing businesses and institutions today.
This is an opportunity to work in a highly dynamic, international and intellectually stimulating environment, partnering with leading corporations and institutions on work that has real impact.
We are looking for someone who is ready to go the extra mile for clients and colleagues, is comfortable managing multiple projects at pace, and enjoys working as part of an international, collaborative team. You will bring strong communication instincts, curiosity about complex issues, and the ability to build and maintain trusted relationships with a wide range of stakeholders and audiences.
A proactive mindset is essential, including an openness to leveraging AI and emerging tools to drive value for clients. Your ability to learn independently, make thoughtful assessments and provide sound counsel will be just as important as your experience to date.
If you are excited by the opportunity to work across corporate communications, brand and public affairs in the Belgian market, and want to be part of an ambitious, integrated Brussels team, we would love to hear from you.
- Develop and execute media, corporate and brand communications campaigns for clients across different sectors.
- Advise clients on their positioning, messaging and stakeholders management strategies, including political stakeholders and other decision makers.
- Provide hands-on support to develop relevant communication materials on behalf of clients (press release, opinion pieces, position papers, fact sheets, …) with the ability to leverage earned but also owned and digital channels to reach your client audience (e.g. influencers work).
- Provide (crisis) communication training, media training, and public affairs workshops.
- Build, maintain and develop strong client relationships based on trust and knowledge.
- Lead, train, coach and develop the teams you work with.
- Act as a Line Manager, conducting performance reviews, setting career goals, and fostering a supportive and high-performing team culture.
- Oversee service quality, account financials, and ensure appropriate resource allocation for optimal team performance.
- Proactively lead, design, and execute business development strategies to drive growth and expand client portfolios.
- Professional-grade fluency (written and spoken) in French or Dutch, with working proficiency in the other language, and business fluency in English.
- Demonstrated experience in corporate communication, brand activation, public affairs, media, issue management and/or stakeholder engagement.
- Deep understanding of the Belgian media and political landscape, including decision-making process, political institutions and sphere of influence.
- Proven ability to manage multiple projects, balancing diverse deliverables and adapting swiftly to new tasks and deadlines to ensure successful outcomes.
- Expertise in translating complex topics into clear and compelling communication materials and policy recommendations for diverse audiences.
- Demonstrated commercial curiosity and an interest in building and maintaining professional networks across the Belgian communications, media and public affairs landscape.
- Strong ability to combine AI-enabled approaches with critical thinking, sound judgement and high-quality communications advice
#LI-NE1
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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