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MarCom strategist Cluster Retail Individuals

HNM Solutions -
Bruxelles

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Détails de l'emploi

Qualifications

Marketing
Microsoft Office
Master
Esprit d'analyse
Gestion de projet
Communication
Agile
Marketing

Description complète du poste

Function description

You monitor the latest trends & evolutions on the market at level of Marketing & Communications (evolutions in client needs & expectations, technical evolutions, changes in the competitive landscape, ...) and analyze their impact and linked opportunities for our Retail Individuals approach. You support & feed the squads with these strategic insights.
Together with the Cluster Lead you are responsible for the development and implementation of the Marketing & Communications strategy for the cluster Retail Individuals & Daily banking/ Lending/ Protect Pri; including the definition & follow-up of clear objectives and KPIs for the cluster.
You closely work together with the other Marketing & Communications strategists to contribute to the creation & implementation of the global marketing & communication strategy for the bank; ensuring that the different cluster strategies seamlessly connect.
You are able to identify new strategic marketing & communications opportunities that could help the bank to reach the defined long-term objectives
You monitor the realization of the cluster strategy, and report on it towards senior management. You adjust your strategy when necessary.
You turn high-level opportunities into concrete/ mature projects.
You contribute to the development of a multi-year and annual Marketing & Communications segment & cluster plan, while ensuring follow-up and realization of objectives & key results.
You communicate the strategy & plan to the different stakeholders (Strategy team, Sales, Tribes, ...) in a compelling way and ensure alignment on strategic priorities for the cluster across all involved stakeholders.
You inspire employees throughout the bank regarding Marketing & Communications.
You represent Marketing & Communications in strategic projects of the segment.

Required Education
Master degree in Strategy/ Marketing / Communications

Required Experience
At least < 5 > years of relevant experience

Technical Experience
Mandatory

Strong analytical skills
Good knowledge of presentation & communication techniques & tools
Profound knowledge of business case development
Profound expertise in MS Office

Business Experience

Mandatory

Profound knowledge of Marketing & communications domain
Proven experience in strategy development & implementation within Marketing & Communications
Experience in developing innovative solutions and formulating advice that serves as input for the Marketing & Communications cluster strategy.
Know how to turn high-level ideas into concrete/ mature projects.
Advanced project management skills
Strong organizational insight
Basic knowledge of Agile principles

Preferable

Knowledge of the Retail Individuals segment & the domains Daily banking/ Lending / Protect, including view on market and competitive landscape

Soft Skills

Client-centric attitude
Strong communicator with ability to convince
Proactive
Ability to see the overall picture (helicopter view) - strategic thinking
Ability to think 'out of the box' and to focus on short-, mid- and long-term
Decision-making
Structured approach and goal-oriented
Dynamism and entrepreneurship; strong problem solving skills
Autonomous
Team spirit
Management skills and the ability to motivate people
Good stakeholder management

Soumettre votre candidature

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Je souhaite recevoir la dernière alerte Emploi pour les postes de ce type : squad lead

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