At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
As Content Coordinator Belgium, you will be responsible for creating content for Vitamin Well, NOCCO, and Barebells across the Belgian market.
You will turn activations, creator collaborations, launches, trends, and community activity into engaging, platform-native content designed for social-first platforms. From filming and editing to concept development and publishing-ready delivery, you will be involved throughout the content creation process.
This is not a desk-based content role. You will be out at activations, events, launches, creator collaborations, and community activities, capturing content where things happen.
You will work as part of the Belgium Social Marketing team and report directly to the Head of Social Marketing Benelux. The role is based at our hub in Mechelen.
In this role you will
Content creation
Film, edit, and produce content across Vitamin Well, NOCCO, and Barebells
Turn activations, launches, partnerships, campaigns, and community moments into engaging social content
Adapt content for different platforms, formats, and audiences
Support the development of content concepts and creative ideas
Create content designed specifically for platforms such as Instagram, TikTok, and Snapchat
Trends and platform relevance
Identify trends, formats, and opportunities relevant to our brands
Create reactive and trend-driven content
Continuously test new formats, hooks, storytelling techniques, and editing styles
Stay up to date with platform developments and audience behaviour
Planning and production
Support content planning across brands and channels
Coordinate content shoots, production activities, and creator collaborations
Work closely with creators, ambassadors, and internal stakeholders
Help maintain a consistent creative quality across all brands
Social marketing
Work closely with Brand Experience and Online Community to create content around activations, launches, and community initiatives
Contribute ideas and creative input to content planning and campaigns
Use performance insights and learnings to continuously improve content output
The opportunity to shape how Vitamin Well, NOCCO, and Barebells show up across social media in the Belgian market
A role where creativity, initiative, and execution are valued
The chance to work across multiple brands, platforms, and content formats
Close collaboration with local and global teams
A fast-moving environment where there is always something new to create
You enjoy creating content and have a strong understanding of what works across social media platforms.
You are curious, creative, and always paying attention to new formats, trends, and ways of capturing attention. At the same time, you are comfortable moving from idea to execution and getting content produced when it is needed.
You enjoy being out in the market, capturing content around activations, launches, creators, and communities rather than sitting behind a desk all day.
You enjoy moving quickly, testing ideas, and learning from what performs.
Experience creating content for social media platforms such as Instagram, TikTok, and Snapchat
Practical experience with filming, editing, and content production
A strong understanding of social media trends, formats, and platform behaviour
Experience creating content for brands, organisations, personal channels, or similar environments
A creative mindset combined with a hands-on approach
The ability to manage multiple projects and deadlines
Fluency in English and French
We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.
Our growing family is made up of over 750 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.
