A job at Proximus? You’ll find that everything revolves around the idea ‘Think Possible’. This means: we always assume that something is possible, even if it seems impossible. Well, especially so, actually. Call it a way of thinking that involves being open to a world of digital solutions that make our lives easier. And our way of working smarter.
As an AI Implementation Consultant (sometimes also called Analytics Translator), you will play a key role in shaping and accelerating the AI transformation of Proximus' Business-to-Consumer (B2C) unit.
You'll work at the intersection of business, data and technology, partnering closely with data scientists from Proximus ADA and with marketing, design, sales and product experts across the B2C tribes and chapters.
You will identify and prioritise high-value AI opportunities, translate business needs into clear, actionable solutions, and guide initiatives from initial concept through technical implementation.
Beyond delivery, you'll drive stakeholder alignment, adoption and value realisation, ensuring these solutions generate tangible, sustainable business impact.
Responsibilities
- Monitor developments in AI, GenAI and agentic technologies, assess their relevance for B2C commercial activities, and translate them into concrete opportunities.
- Identify, shape and prioritise business challenges and opportunities that could be addressed through data analytics and AI.
- Translate business needs into clear use cases, requirements, expected outcomes and measurable success criteria for data scientists, analysts and technical teams.
- Ensure that technical teams understand the business context, customer needs, operational constraints and strategic objectives of each initiative.
- Act as the bridge between business and technical stakeholders, facilitating alignment, challenging assumptions and supporting decision-making throughout the project lifecycle.
- Guide AI initiatives from opportunity identification and business-case development through implementation, deployment and adoption.
- Communicate analytical findings, model outcomes and recommendations to business stakeholders in a clear, accessible and actionable way.
- Ensure that solutions are embedded into business processes and ways of working, and monitor their adoption, performance and business impact.
- Contribute to the continuous improvement of AI delivery methods, governance and collaboration models, while fostering AI literacy and a data-driven culture.
- Promote the responsible use of AI by considering data quality, privacy, security, ethics, regulatory requirements and operational risks.
Your profile
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You hold a master's degree in business, data, computer science, engineering, statistics or a related field, or have acquired equivalent expertise through relevant professional experience.
- You have several years of experience in B2C marketing, sales, CRM, digital channels or customer experience.
- You have hands-on experience designing and building AI agents or agentic workflows. You understand tool calling, workflow orchestration, knowledge retrieval, prompting, guardrails, testing and performance evaluation.
- You can turn a business need into a working AI prototype and collaborate effectively with developers, data scientists and platform teams to industrialise it.
- You have practical experience with generative AI for text and visual content, including prompt design, model evaluation, output consistency and human-in-the-loop validation.
- You can assess whether (AI) generated copy and visuals comply with brand guidelines. You have a strong eye for tone of voice, visual identity, layout, imagery and overall creative quality.
- You have demonstrated experience driving change and adoption. You can engage users, understand resistance, facilitate decisions and embed new tools into daily ways of working.
- You have strong analytical and data-visualisation skills, including practical experience building dashboards in Power BI.
- You are a compelling communicator and confident public speaker. You can translate complex AI and data topics into clear, persuasive messages, present recommendations to C-level stakeholders, and engage large audiences.
- You are pragmatic, autonomous and comfortable challenging assumptions while showing empathy and active listening.
- Experience with AI evaluation frameworks, RAG, APIs, low-code automation platforms, SQL or Python is an asset.
- An active external network of AI, data and marketing professionals, used to exchange best practices and stay connected to market developments, is an asset.
- You are fluent in French, Dutch and English.
