Opened since May 2025, The Standard, Brussels marks the hotel brand’s third outpost in Europe. Set in the city’s Northern Quarter, The Standard, Brussels brings the brand’s design, culture and activation-driven philosophy to Belgium.
With 180 guestrooms (plus 20 residences), the modern, new-build project features many stages for The Standard’s renowned day- and nightlife. A ground-floor greenhouse welcomes guests and locals into the lobby lounge, restaurant, and terrace. Upstairs, The Rooftop features its own restaurant, bar and garden—set to become a neighbourhood destination. Throughout the building, additional public and private event spaces are platforms for happenings.
The Standard, Brussels will welcome a new set of creative, dynamic guests into the brand ethos. In Brussels, The Standard’s signature mix of playful, sophisticated, unexpected hospitality finds roots and resonances in local culture.
The simple premise behind The Standard is that it is anything but. Founded in 1999, the goals of every Standard are to up the aesthetic stakes and defy convention while attending to every detail, embracing our local communities, providing a welcoming and inclusive environment for our teams and, of course, delivering a smashing good time for our guests.
Job Purpose
As the Events Manager at The Standard, Brussels, you will be responsible for managing the full lifecycle of Groups & Events business, from initial enquiry through proposal, negotiation, contracting, event planning, execution and post-event follow-up.
Working closely with the Director of Sales, Associate Director of Sales and Operational Heads of Department, you will proactively drive Groups & Events revenue by converting enquiries into confirmed business while ensuring every event is planned and executed to the highest standard.
You will act as the primary point of contact for clients throughout the entire sales and planning process and will be responsible for preparing proposals and quotations, negotiating contracts, forecasting revenue, coordinating event logistics and ensuring seamless communication between clients and hotel operations teams.
You will manage a wide range of events including meetings, conferences, corporate functions, private dining experiences, cocktail receptions, social events, exclusive venue hire and bespoke activations across the hotel’s event spaces and outlets. You will also be responsible for conducting site inspections, showcasing the hotel’s facilities and identifying opportunities to maximise revenue through catering, venue hire, accommodation and audio-visual services.
A key part of the role will be taking ownership of event planning and organisation, ensuring all client requirements are accurately captured, communicated and executed. You will work closely with operational teams to produce detailed event orders, function sheets and timelines while maintaining exceptional attention to detail throughout the planning process.
This role requires a highly organised, commercially minded and detail-oriented professional with exceptional event planning and project management skills. The ideal candidate will be capable of managing multiple events and client projects simultaneously while maintaining excellent attention to detail, meeting deadlines and delivering a seamless guest experience.
You will possess strong organisational, communication and time-management skills, with the ability to prioritise effectively in a fast-paced environment. A proactive, solution-oriented approach and a genuine passion for hospitality, sales and events are essential to succeed in this role.
This is not a ‘Standard’ Events Manager role, so you will need miles and miles of personality and stamina. You must be highly social, positive, upbeat and confident, able to thrive in a high-volume, high-energy environment while working both independently and collaboratively with the wider team to create memorable guest experiences and drive commercial success.
MAIN DUTIES & RESPONSIBILITIES
Groups & Events Sales
- Manage all incoming enquiries for the booking of groups and/or meetings and events at the hotel’s Event spaces and F&B outlets.
- Actively build and nurture relationships with clients, ensuring new leads are driven through the groups and events pipeline and prospective business converted to confirmed bookings.
- Conduct site inspections with prospective and existing clients to showcase event spaces, public areas, outlets and bedrooms
- Support client entertainment activities, networking events, and site visits to solidify relationships with potential and existing clients.
- Quote and negotiate prices within established parameters with potential and existing clients. Prepare group and event contracts for clients.
- Develop a thorough understanding of inhouse AV and Technology products, and services to support sales and cross sell to clients.
- Work with the Director of F&B and Executive Chef to further develop and sell creative menu proposals and bespoke menus for clients
- In partnership with the Marketing & Culture Director and F&B Director support the creation, curation, organisation and manage hotel’s special events and be the event’s main point of contact
- Accurately forecast group accommodation rooms and event revenue (catering and audio visual) for each group and take proactive action to ensure that targets are met in the event that forecast bookings are behind target
- Support the Director of Sales with the creation of the Groups & Events’ annual operating budget and annual sales plan and strategy for the coming year
Groups & Events Planning
- With the support of the Groups & Events Operational Coordinator, oversee event planning for all events to ensure that BEOs & Function sheets are produced on a weekly basis and that any updates are communicated to the operations team to execute according to the client’s expectations.
- Coordinate and lead the weekly function sheet meeting with the operations team and ensure that any briefings are held with the team each day to communicate last minute changes to events.
- Collaborate with the in-house event and operations teams to ensure seamless execution of client events, ensuring high guest satisfaction, meeting clients on arrival and supporting the operations team for any high-profile events.
- Manage the event billing and follow up post-event to address any issues and obtain feedback whilst soliciting return business
Teamwork and Communication
- Foster good working relationships across all hotel departments in order to encourage inter department support, creative thinking and ensure production and service standards are maintained across the department
- Give full co-operation to any colleague requiring assistance in a prompt caring and helpful manner and to be flexible in assisting around the hotel in response to business and guests needs
- Promote a culture of teamwork and collaboration among the team, ensuring that communication throughout the property remains effective from daily briefings to regular team, department, and management meetings to encourage inter department support, creative thinking and ensure production and service standards are maintained throughout the hotel.
- Display a professional, caring and anticipative attitude and approach to your work, colleagues and guests at all times
- Carry out any other reasonable duties and responsibilities as assigned and any reasonable task as required by management.
Required skills and Qualifications
A minimum of 3+ years as an Events Manager or Executive (looking to progress) with experience gained in a Lifestyle Hotel or large 4- or 5-star Hotel in Brussels or the Benelux region.
In addition to this, the ideal candidate will also...
- Have a solid understanding and detailed knowledge of Event Sales, Planning & Group Bookings
- Candidates should have a background in selling and planning meetings, groups & events.
- Have a solid understanding and detailed knowledge of the Brussels Hotel & Events market along with current trends
- Pre-opening hotel experience is an advantage along with strong business development skills
- Solid commercial acumen with previous experience of preparing the Events forecast and a range of daily, weekly and monthly sales reports
- Experience working with the following systems is beneficial: Opera Cloud.
- Exceptional attention to detail with strong Administration and IT skills
- Fluency in Dutch and French in addition to English is preferred for this role
