Location: Antwerp/Amsterdam (Hybrid)
Experience: 2+ years in CRM, lifecycle marketing, or retention marketing
At Loop, CRM is more than sending campaigns, it’s about building customer relationships through thoughtful experiences across every stage of the lifecycle. As a CRM Specialist, you’ll help execute and optimize multi-channel initiatives across email, SMS, WhatsApp, direct mail, on-site experiences, and loyalty programs that drive engagement, retention, and long-term growth.
You’ll work closely with E-commerce, Studio, and other stakeholder teams to bring campaigns and automations to life with precision and consistency. From lifecycle flows and campaign launches to retention initiatives and performance testing, your work will directly impact how customers experience the brand.
You’ll support the execution and optimization of CRM campaigns and lifecycle automations aligned with Loop’s commercial and product calendar. Working closely with cross-functional teams, you’ll help ensure campaigns are launched accurately, on time, and optimized for performance across channels.
You’ll take ownership of day-to-day CRM execution, helping improve customer journeys, retention initiatives, and loyalty communications while maintaining a high level of quality control across all touchpoints. You’ll also contribute to testing and optimization efforts, helping identify opportunities to improve engagement and campaign effectiveness over time.
With a fast-paced campaign calendar and growing CRM ecosystem, your ability to stay organized, detail-oriented, and proactive will make a meaningful impact.
What you’ll do
Execute email, SMS, WhatsApp, RCS, direct mail, and on-site campaigns aligned with the commercial and product calendar
Build, manage, and optimize lifecycle automations that improve customer engagement and retention
Support loyalty and repeat purchase initiatives through CRM segmentation and targeted customer communications
QA campaigns and automations to ensure flawless execution across devices, channels, and customer touchpoints
Monitor CRM performance metrics and contribute to testing and optimization initiatives
Partner cross-functionally with E-commerce, Studio, and stakeholder teams on campaign planning and execution
Support customer lifecycle initiatives that strengthen engagement, loyalty, and long-term value
Help maintain efficient CRM workflows and campaign processes in a fast-scaling environment
You won’t
Launch campaigns without attention to detail or proper QA
Focus only on execution without understanding the customer impact behind the work
Work in silos without collaborating across teams and stakeholders
Miss opportunities to test, learn, and improve performance
You combine strong executional skills with a customer-centric mindset. You understand how thoughtful CRM experiences can drive retention, loyalty, and long-term customer value.
You’re organized, detail-oriented, and comfortable managing multiple campaigns and deadlines at once. You communicate clearly, collaborate easily across teams, and thrive in environments where speed and accuracy matter equally.
Most importantly, you care about delivering high-quality customer experiences while continuously improving performance and processes.
2+ years of experience in CRM, lifecycle marketing, retention, or email marketing roles
Experience with Klaviyo strongly preferred
Familiarity with DTC e-commerce and customer retention strategies
Strong organizational skills and attention to detail
Analytical mindset with comfort interpreting campaign performance metrics
Experience executing campaigns across multiple CRM channels including email and SMS
Ability to manage multiple priorities in a fast-paced, collaborative environment
Loop isn’t for everyone. We might not be a match if you:
Prefer highly structured environments with lots of step-by-step direction
Feel uncomfortable working in a fast-moving environment with changing priorities
Don’t enjoy working with data, testing, and continuous optimization
Prefer working independently over close cross-functional collaboration
Great. Because at Loop, no two days in CRM look the same. One day you’re launching campaigns, the next you’re optimizing flows, testing new ideas, or finding smarter ways to improve the customer experience. If you like moving fast, figuring things out, and making work that actually gets seen, press that beautiful apply button and let’s talk.
Application Window: 8 May- 17 May
Recruiter Interview: 18 May - 22 May
Hiring Manager Interview: 25 May - 5 June
Case Study and Executive Interview: 8 June - 17 June
Target Start Date: 6 July - 4 August
