Marketing Technology Team Lead
Are you a technically skilled marketing technology professional with a passion for digital platforms and integrations? We have an exciting opportunity for a Marketing Technology Team Lead to join our dynamic organization. In this role, you will lead a team of web development and PIM & DAM experts, while bringing strong hands-on technical knowledge to the table.
As a Marketing Technology Team Lead, you will drive projects that enhance our marketing efforts through technology, with a sharp focus on platform architecture, front-end development, and system integrations. You will strike the right balance between building in-house capabilities and leveraging external agency expertise — ensuring quality, speed, and knowledge retention within the team.
Your responsibilities
- Technical Leadership & Hands-On Contribution
- You are an active technical contributor, not just a manager. You bring hands-on expertise in Drupal CMS, including module configuration, theming, and custom development.
- You have strong JavaScript skills and are comfortable reviewing, contributing to, and guiding front-end and integration code.
- You design and oversee technical integrations between our digital platforms (website, PIM, DAM, CRM, analytics), defining integration patterns, APIs, and data flows.
- You oversee the technical architecture to ensure optimal platform interoperability and define the future roadmap for both new developments and continuous improvements.
- Agency & Internal Resource Management
- You define a clear build vs. buy vs. outsource strategy, ensuring the right tasks are handled internally versus by external development agencies.
- You manage and evaluate external agencies and software vendors, setting clear deliverables, quality standards, and SLAs.
- You actively work to grow internal technical capabilities within the team, reducing over-reliance on external parties for core competences.
- You ensure knowledge transfer from agencies to internal staff, so expertise is retained and built upon within Reynaers.
- Platform & Product Ownership
- Together with your team, you are the driving force ensuring the latest marketing technologies are leveraged across Reynaers Group, responsible for Reynaers Aluminium and Forster.
- You act as Product Owner for our online configurator & customer portal, and coach team members in their product owner role (public website, PIM, DAM).
- You coordinate the successful implementation of projects related to our existing digital platforms, including our website, product information management & analytics.
- Stakeholder Collaboration & Roadmap
- You are the bridge between the local marketing community and internal/external software providers and developers to define and execute the marketing technology roadmap.
- You build strong relationships with stakeholders across the business to understand needs and further optimize the use of marketing technology.
- You benchmark the current digital ecosystem, research market trends, and explore new digital platforms that contribute to our future marketing strategy.
- You provide 3rd line service support and deliver deep-dive technical training to local markets worldwide.
Your Profile:
- You hold a master's degree and have 5+ years' experience in a digital/web development or marketing technology function.
- You have proven hands-on experience with Drupal CMS (custom modules, theming, site architecture) — this is a key requirement.
- You are proficient in JavaScript (and ideally frameworks such as Vue.js, React, or Node.js) and comfortable working with front-end codebases.
- You have a solid understanding of API-based integrations (REST/GraphQL), middleware platforms, and data flows between marketing systems.
- You have experience working with PIM & DAM systems, Google Analytics, and Salesforce (a strong plus).
- You know how to manage external development agencies: defining scopes, reviewing deliverables, and ensuring quality output.
- You are a people leader — inspiring and coaching a team is in your nature, and you actively grow the technical skill set of your team members.
- You have excellent project management skills: priority management, resource planning, and budget tracking.
- You have a proactive work ethic, a growth mindset, and a results-oriented attitude.
- You are comfortable in a fast-paced, dynamic environment and can easily work across multiple teams.
- You have strong written and verbal communication skills in English.
Our Offer
- A state-of-the-art and international working environment within a company that is a global market leader in its field, where continuous innovation is the common driving force.
- Plenty of room for initiative, personal growth, and technological innovation.
- Flexible working hours and the possibility to work in a hybrid setup.
- A pleasant and dynamic working atmosphere with new challenges every day.
- The opportunity to leave your mark on the digital future of an international player in the construction and aluminium industry.
- A competitive salary package and numerous fringe benefits in return for your expertise and commitment.
- A mobility plan that enables you to commute to work easily, healthily, and in an environmentally friendly way.
