20 meilleures offres (marketing automation specialist) (à pourvoir)

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Segment Marketing Manager - Healthcare

Barco -
Courtrai

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Détails de l'emploi

Qualifications

Microsoft Powerpoint
Microsoft Word
Microsoft Excel
Salesforce
Master
Cyber-sécurité
Marketing

Description complète du poste

Location: Kortrijk, BE

Duluth, GA, US

As Segment & Clinical Marketing manager you are responsible for the value messaging of the Healthcare Portfolio from launch throughout the full sales journey, developed to target the different clinical segments, customers, personas and channels.

You work with a cross-functional team of sales leaders, product managers, communications specialists and regulatory specialists to assure that the marketing activities support commercial objectives.

Key responsibilities

Market & Customer Insights

Build a profound, data-driven understanding of target clinical segments, end customers, personas, and channels, including market definition, segmentation, market size, customer and buyer types, and their journey
Conduct win/loss analyses and assess competitors to define Barco’s positioning
Document key market problems and requirements

Value Proposition & Messaging

Develop and strengthen Barco’s brand equity and awareness with end-users and partners through clear clinical and economic value propositions
Create and maintain a comprehensive view of personas, including their needs and challenges
Translate value propositions into clear, targeted messaging across all segments within scope

Go-to-Market & Launch Execution

Develop, manage, and implement innovative product launch programs
Enable channel and regional teams, including key partners, to successfully bring solutions to market
Ensure accurate and effective presentation of products across channels, including the website

Content Development & Sales Enablement

Develop product collateral and tools in close collaboration with Product Management to communicate value propositions to different stakeholders
Work closely with Sales to identify required sales support tools, determine the most effective assets, and manage their creation and accessibility
Manage and support regular internal and external sales communications

Clinical Engagement & Thought Leadership

Leverage partner-owned relationships to deliver aligned messaging that clearly communicates combined clinical, operational, and economic value
Engage directly with end users (e.g. hospitals, physicians, IDNs, ASC networks) to define and execute clinical thought leadership initiatives such as webinars, conference presentations, studies, and white papers
Define and execute claim roadmaps for different solutions, including validation studies with end customers

Cross-functional Collaboration & Governance

Collaborate closely with Sales, Product Management, Communications, and Regulatory teams to ensure marketing activities support commercial objectives
Validate all materials with the Regulatory team to ensure compliance

Your Profile

Education & Experience

Preferably you have a Master's degree or equivalent through experience
Educated or experienced marketing professional with experience in the medical domain, such as Radiology, Breast Imaging, Surgery and/or Digital Pathology

Competencies

Deep customer empathy; skilled at conducting various forms of customer and market research, and claim validation studies
Strong data-analytics skills
Excellent communication, presentation, and interpersonal skills
Ability to work independently and collaboratively in a fast-paced, dynamic, and cross-functional environment
Profound in English language
Team player

Tools

Advanced in Microsoft tools (Word, Excel, PowerPoint)
Advanced in Marketing tools (SFDC, Marketo (marketing automation))
Reporting tools
Teams, Zoom
CoPilot

Excited to drive meaningful impact? Apply today!

️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.

D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

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Je souhaite recevoir la dernière alerte Emploi pour les postes de ce type : marketing automation specialist

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