The Construction Marketing Specialist plays a key role in driving business growth within KEISA’s Africa Construction division. This position is responsible for identifying business needs, developing effective marketing campaigns, and ensuring their successful implementation in collaboration with Regional Managers. The specialist supports the sales of Komatsu Construction and Utility equipment, helping to increase volume, market share, and customer satisfaction while aligning with the company’s Strategic Growth Plan.
- Collect and analyze market intelligence information.
- Design and implement marketing campaigns tailored to regional needs.
- Develop training materials, deliver webinars, and organize workshops for the Africa DB Network and KEISA field personnel.
- Coordinate and monitor ongoing campaigns, adjusting strategies as needed.
- Collaborate closely with Parts, Service, and Extended Warranty departments.
- Conduct frequent field visits to distributors and customers to gather market information and provide solutions.
- Represent Komatsu at customer sites and ensure smooth communication across all stakeholders.
Education:
- Bachelor’s degree in Business, Engineering, or a related field (required).
- MBA or advanced degree (preferred).
Experience:
- 3–4 years of experience in construction equipment (OEM or distributor).
- Experience in distribution network development or working with distributors.
- Experience in Africa (preferred).
Skills:
- Strong numerical literacy and analytical ability.
- Excellent communication and commercial acumen.
- Fluency in English (mandatory); French is a plus.
Attitude and Competencies:
- Flexible, positive, and open-minded.
- Pragmatic and proactive with strong initiative.
- Reliable, assertive, and a strong team player.
- Culturally aware and adaptable to diverse environments.
- Fixed contract with an attractive salary package and performance bonus
- Work / life balance: flexible hours & working from home (3days/week) including allowance
- Legal holidays + 12 compensation days
- Many training opportunities and possibilities to grow within our company
Are you the professional we are looking for?
If so, please send your CV and cover letter to [email protected] to the attention of the HR Talent Advisor.
Don’t meet every single requirement? At Komatsu we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
