Digital Marketeer

Ometa
Wommelgem

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Détails de l'emploi

Qualifications

Marketing
Systèmes PGI
Master
Esprit d'analyse
Bachelier
Marketing digital
SharePoint
Google Analytics
Compétences en communication
Marketing
Néerlandais

Description complète du poste

Introduction

Are you looking for an opportunity to make an impact at a fast-growing software company? Are you an experienced creative mind with a background in industry and/or government? Ometa is seeking a motivated Digital Marketeer responsible for developing, implementing, and optimizing our digital marketing strategies.

Company Description

Founded in 2001, Ometa was established with a clear vision: to efficiently manage and structure information to optimize the operations of businesses and organizations. Through intelligent integrations, including Microsoft SharePoint, we facilitate improved information exchange for non-ERP users. Ometa bridges back-office business applications (such as SAP) with front-office document management (such as SharePoint).

Our clients are large companies both domestically and internationally. Our team consists of dedicated professionals, each with specific responsibilities, yet ready to support each other as needed. Our commitment to pushing boundaries and driving progress has made us a trusted partner for businesses worldwide.

As part of our growth, we are seeking a Digital Marketeer.

Job Description

As a Digital Marketeer, you will be responsible for developing, implementing, and optimizing our digital marketing strategies. You will lead the launches of our solutions, acting as the point of contact for your colleagues. You will work closely with various teams to enhance our brand’s online presence and increase conversion rates. Bringing strategic insights, you will execute data-driven campaigns to achieve our goals. Additionally, you will continuously optimize our website, maintain our social media channels, execute online advertising campaigns, and develop marketing tool concepts. Occasionally, you will assist with other team activities.

Responsibilities

Developing and executing digital marketing campaigns (SEO, SEA, social media, email marketing, etc.).
Playing a leading role in the launches of our solutions and developing corresponding marketing strategies:
- Conducting market and competitive analysis
- Identifying the target audience and the channels to reach them
- Developing a value proposition and positioning strategy
- Creating a marketing strategy and plan (goals, 4P’s, etc.)
- Developing a communication plan, digital marketing plan, and promotion plan
Analyzing marketing data and reporting performance to management.
Optimizing conversion rates and improving user experience on our digital channels.
Managing the website, including content updates and SEO optimization.
Identifying new opportunities and trends in digital marketing and translating them into strategic action plans.
Collaborating with internal teams to execute projects efficiently.
Managing the budget and monitoring the ROI of marketing activities.

Requirements

Bachelor’s or Master’s degree and proven experience (minimum 5 years) in a similar role within digital marketing.
Proven track record in planning, coordinating, and executing successful digital marketing campaigns.
Experience in product launches and developing associated marketing strategies.
Extensive knowledge of SEO, SEA, Google Analytics, and other relevant tools.
Strong analytical skills and experience interpreting marketing data.
Excellent communication skills (Dutch & English) and the ability to effectively engage with various stakeholders.
Results-oriented and able to work under pressure in a dynamic environment.
Creative thinking and strategic insight into digital marketing trends.
Willingness to grow and the drive to achieve results in a competitive market.

What We Offer

A challenging and diverse role within a rapidly growing and ambitious SME with ample opportunity for initiative.
The chance to expand skills and knowledge and make a significant impact on company success.
Opportunities for personal development and training.
Competitive salary with good secondary employment conditions such as flexible working hours and the option for partial remote work.

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