As Market and Customer Activation Manager, you will act as a LOCTITE & TEROSON brands ambassador, driving impactful customer engagement and market activation across France, Belgium and the Netherlands.
You will join the Marketing team, currently composed of 6 people, and take ownership of a dedicated market scope. In this role, you will be responsible for translating business priorities, customer needs, regional/global initiatives and local market focus areas into effective activation plans.
The role includes coaching and day-to-day management of apprentices, supporting both their development and the successful execution of marketing activations.
This is a great opportunity to contribute to the transformation of marketing activation in a complex B2B environment, combining strong brands, technical expertise, digital acceleration and close customer proximity.
- Develop and execute account-based and integrated marketing programs aligned with business priorities and customer needs.
- Adapt global and regional campaigns into strong local activation plans, while also designing dedicated local initiatives when relevant.
- Contribute to brand positioning, messaging and content strategy for key customer segments and channels.
- Build strong knowledge of the distribution network, channel partners and end customers to drive more targeted and effective marketing actions.
- Activate digital and offline channels, including social media, web, email, events, sales tools and customer-facing content.
- Support key innovation launches, ensuring strong market adoption and impactful customer engagement.
- Identify market trends, customer insights and growth opportunities to shape future marketing approaches.
- Collaborate closely with marketing, sales, technical and regional teams to ensure strong alignment and execution.
- Track campaign performance, analyze results and optimize ROI through data-driven insights.
- Master’s degree in marketing/communication
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6 to 8 years of professional experience in marketing, ideally in a B2B or industrial environment.
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Strong experience in digital marketing, content activation, campaign management and performance tracking.
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Knowledge of marketing automation, CRM, social media platforms and AI-supported marketing tools.
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Experience in people management, project leadership or willingness to coach apprentices.
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Strong communication skills, with the ability to create clear, compelling and visually appealing customer content.
- Analytical mindset, with the ability to measure marketing impact and turn data into actionable recommendations.
- Team player with a hands-on mindset, strong organizational skills, interest in development within an international environment and the ability to work independently.
- Interest in innovation, technical products and international environments.
- Fluent in French and English. Dutch is a plus
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
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Diverse national and international growth opportunities
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Global wellbeing standards with health and preventive care programs
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Gender-neutral parental leave for a minimum of 8 weeks
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Employee Share Plan with voluntary investment and Henkel matching shares
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Group Insurance / Hospitalization Insurance
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Entertainment allowance
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Travel allowance
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Position can be based in Brussels or Boulogne-Billancourt
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
