Opened in May 2025, The Standard, Brussels is the brand’s third European property.
Located in the city’s North Quarter, the hotel brings The Standard’s signature blend of design, culture, and vibrant social energy to Belgium.
With 180 rooms and 20 residences, the newly built property features a variety of spaces designed to host both daytime and nighttime experiences. A groundâfloor greenhouse connects guests and locals to the lobby lounge, restaurant, and terrace, while The Rooftop offers its own restaurant, bar, and garden — set to become a key destination in the neighbourhood. Throughout the building, additional public and private spaces accommodate a wide range of events.
The Standard, Brussels welcomes a new generation of creative, dynamic guests, perfectly aligned with the brand’s spirit. Here, The Standard’s signature mix — playful, sophisticated, and unexpected hospitality — finds its roots in the local culture.
At The Standard, nothing is ever standard.
Founded in 1999, the brand is known for pushing aesthetic boundaries, challenging conventions, engaging with local communities, creating inclusive environments for our teams, and delivering unforgettable experiences for our guests.
Job Purpose:
As Director of Rooms for The Standard, Brussels, you will work in close partnership with the General Manager and Hotel Leadership Team to oversee the strategic and day-to-day management of the hotel’s Rooms Division. You will ensure that business objectives, service standards, and standard culture are delivered consistently across all accommodation and front office functions.
This role is key in translating strategic, commercial and operational decisions into the Rooms Division, driving productivity, profitability, and performance in line with the hotel’s annual budget and forecasts. You will lead the Rooms management team through rooms upselling optimisation, labour productivity, cost control, and service excellence, working closely with other functional leads to ensure alignment with the wider business strategy.
You will be a visible and engaged presence within the hotel operation, actively hosting guests, engaging with VIPs and regulars, and supporting teams during peak operational periods and high-profile moments. Acting as a senior ambassador for The Standard, you will ensure guest interactions feel personal, intuitive, and unmistakably “Anything but Standard”.
Equally important are our people. Working closely with HR and wider leadership team, you will ensure clear communication, strong engagement, and cultural alignment across the Rooms Division, championing The Standard’s values and commitment to individuality and inclusion.
MAIN DUTIES & RESPONSIBILITIES
Leadership
- Act as a role model by providing strong leadership and direction to the wider hotel and Leadership team, fostering a positive and collaborative work environment that embodies our ‘Anything but Standard’ ethos
- Collaborate as a key member of the Hotel Leadership Team, partnering closely with the General Manager on strategic or operational priorities
- Lead, coach, and develop the Rooms Division leadership team including Housekeeping and Front Office managers, setting clear expectations, KPIs, and accountability for guest service measured against guest feedback data via HySat/Medallia
- Foster a collaborative, inclusive, and high-performance working environment across all Rooms functions
- Remain calm and decisive during complex operational or guest-facing situations, providing clear direction and support to the team as a point of escalation
- Promote a culture of teamwork and collaboration among the team, ensuring that communication throughout the property remains effective from daily briefings to regular team, department, and management meetings to encourage inter department support, creative thinking and ensure production and service standards are maintained throughout the hotel
Operational Management & Guest Experience
- Take a proactive approach in order to oversee all aspects of the daily rooms and front office operation by ensuring that there is a visible senior management presence within the operation, undertaking regular property walk throughs and addressing any areas of concerns with the operational teams.
- Directly manage Front Office, Guest Experience, Bell & Door teams.
- Overview the Housekeeping departement to ensure full alignment across room readiness, cleanliness standards, preventive maintenance, and daily operational priorities.
- Ensure Rooms operations consistently meet service standards and The Standard Brand expectations.
- Maintain a strong on-the-floor presence through regular walk-throughs, quality checks, and guest interaction to ensure that there is a full understanding of guest journeys (order of service) throughout the hotel operations teams
- Monitor guest feedback across all platforms, ensuring effective service recovery and continuous improvement
- Ensure that all points raised are adressed to by the team, that quest satisfaction targets are achieved, and that company policies and procedures are consistently folowed to deliver high service standards
- Develop cultural and business partnerships throughout the local area and across Brussels to support revenue generation across all areas of the business
- Act as a key contact within the hotel for our neighbours and local businesses
- Implement systems and procedures to effectively profile guests and maintain 100% guest recognition of regular guests, VIPs and World of Hyatt members
- Ensure the team are fully trained in World of Hyatt, and they are confident in the approach to take with regards to sign-ups and reward levels
Financial and Commercial performance
- In partnership with the General Manager, Finance, and Revenue teams, contribute to the development, management, and delivery of the Rooms Division annual budget, forecasts, and re-forecasts, ensuring performance remains aligned with overall hotel objectives
- Take ownership of Rooms Division financial performance, driving revenue optimisation through upsell targets, labour productivity, and cost control in line with agreed budgets and commercial targets
- Work closely with the Revenue Management team to maximise rooms revenue through effective inventory control, pricing strategies, upselling initiatives, and demand management, while protecting guest experience and brand integrity
- Review and control Rooms Division payroll on a weekly basis, ensuring effective scheduling, workforce planning, and alignment with forecasted business levels
- Proactively identify risks and opportunities through regular analysis of financial, operational, and guest data, taking decisive action to improve performance where required
- Ensure departmental expenses are tightly managed and controlled, with appropriate processes in place to monitor spend, challenge variances, and drive efficiencies
- Support the General Manager in monthly business reviews, providing clear insight into Rooms Division performance, key trends, successes, guest feedback and areas of risk
- Develop a commercially minded culture within the Rooms management team, ensuring managers understand financial drivers, accountability, and the impact of their decisions on overall business performance
People
- Proactively support Hyatt’s Purpose of Care
- Work in partnership with the Director of HR to ensure that The Standard, Brussels remains competitive in terms of remuneration and benefits so to minimise any recruitment challenges and aid retention of the team
- Ensure all team members are correctly welcomed to The Standard, Brussels and that attendance at Company Orientation is mandatory and that each position has a dedicated onboarding plan within each department
- Proactively engage with all team members and encourage an open-door policy is maintained with regular dialogue via regular employee engagement meetings with the team to tackle any employee issues and take feedback
- Foster a culture that supports regular performance evaluations (job chats) with the team so that areas of development can be identified, high performance can be recognised, and talent succession pipelines can be established in order to retain talent in the business
- Actively support all company recognition and reward programmes (i.e. StandOut Employee of the Quarter, Shout Out incentive, Holiday Party etc)
Policy & Compliance
- Maintain a full understanding of our obligations under our Hotel Licence to ensure all mandatory requirements are followed
- Ensure full implementation and ongoing compliance with all company policies, Standard Operating Procedures (SOPs), and brand standards across the Rooms Division
- Lead the development and review of SOPs for all Rooms Divison operations, Including Housekeepint to ensure consistency of standards and ways of working
- Maintain a strong working knowledge of all relevant statutory and regulatory requirements impacting the Rooms operation, including Health & Safety, Fire Safety, Food Safety where applicable, GDPR, and employment legislation
- Ensure that all Rooms teams are trained, informed, and compliant with safety, security, and data protection procedures, and that mandatory training requirements are completed and refreshed in line with company policy
- Support the General Manager in meeting all hotel wide licensing, safety, and compliance obligations, acting as a key Rooms Division lead during audits, inspections, and compliance reviews
- Proactively identify compliance risks within the Rooms operation and implement corrective actions to mitigate risk, protect guests and employees, and safeguard hotel assets
- Ensure incidents, accidents, and near-misses are reported, investigated, and followed up appropriately, with preventive measures put in place by the security team to avoid recurrence
