Mission Overview:
The client is seeking a Project Manager Business to join their Marketing & Communications department as part of a consultancy mission through Keystone Solutions. As a Keystone Solutions consultant, you will represent our organization on-site, delivering expertise and value to client projects.
Responsibilities:
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Develop and maintain a holistic optichannel strategy that ensures consistent, integrated customer experiences across web, mobile, social, email, paid media, offline, and emerging channels. Translate MarCom and business goals into funnel-based channel plans.
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Design the channel mix and orchestration: what message goes where, when, for which audience, and why – across the full digital (customer) journey.
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Work with MarCom Strategists, SEO/GEO Strategists and Head of Digital Marketing Strategies to define the right audience strategy. Match audience needs to right touchpoints and messaging depth. Map cross-channel behaviors and build experience frameworks that reflect how users navigate between platforms.
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Act as a strategic partner to MarCom managers and experts, providing guidance, developing a common vision around channel ownership, and owning the Digital Shelf.
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Create and evolve end-to-end user digital journey maps for priority audiences, including acquisition, onboarding, engagement, and retention paths.
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Identify friction points, drop-offs, and opportunities for journey improvement.
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Collaborate with UX, Tribes, and MarCom teams to enhance user flows, interactions, and interface clarity.
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Ensure journey design aligns with both brand narrative and performance goals.
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Lead CRO initiatives across digital properties (websites, landing pages, funnels, forms, mobile experiences).
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Conduct A/B and multivariate testing, behavioral analysis, and performance experiments.
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Use tools like Adobe Analytics, Content Square and heatmap/recording tools to understand user behavior.
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Define hypotheses, run experiments, and translate findings into actionable improvements.
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Work with designers and developers to implement and validate CRO enhancements.
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Build KPIs and dashboards to track channel effectiveness, journey performance, and conversion metrics.
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Analyze engagement, behavioral, and conversion data to identify actionable insights.
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Measure the impact of changes and ensure a culture of continuous optimization.
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Collaborate with Analytics team to create an optichannel oriented dashboard.
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Accountable for the creation and lifecycle management of the Digital Shelf, a section on the MarCom Sharepoint featuring a catalog of all channels/touchpoints with channel strategy, standards and guidelines, Analytics & KPIs, best practices, audiences, templates, etc.
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Partner with Content Strategist & SEO/GEO Expert and Channel Owners to align cross-channel initiatives.
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Steer the Channel Owners to continuously optimize their respective channels and coordinate this via a Channel Guild using scrum methodologies & facilitation techniques.
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Ensure all channels work together, not in silos - supporting coherent and optimized customer experiences.
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Coordinate with UX and tech teams for journey improvements and CRO experiment implementation.
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Align with strategic and creative stakeholders on messaging consistency.
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Coach marketing teams on channel best practices and emerging trends.
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Support or lead the development of personalized experiences across channels.
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Use segmentation insights to tailor journeys, messaging, and conversion points to user needs and behaviors.
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Align personalization strategy with lifecycle stages and CRM programs.
Requirements:
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At least 10 years of relevant experience.
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Strong experience in optichannel marketing strategy and digital experience design.
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Proven expertise in Digital Journey mapping, UX best practices, and conversion optimization.
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Analytical, hypothesis-driven mindset with a focus on iterative improvement.
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Presentation skills.
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Concept simplification.
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Familiarity with A/B testing tools, behavioral analytics, and experimentation frameworks.
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Strong command of analytics platforms (Adobe Analytics, GA4, Tag Manager, Content Square or other data visualization tools, etc.).
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Ability to translate complex behavioral data into clear strategic actions.
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Experience on building Sharepoint, Notion or any other no code collaborative tools.
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Experience collaborating cross-functionally with UX, IT and other MarCom teams.
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Strong experience in digital transformation (preferable).
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Be obsessed with project delivery (preferable).
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Expertise in agile methodologies.
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Excellent communication, negotiation, and interpersonal skills.
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Problem-solving and analytical capabilities.
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Strong stakeholder management, especially with marketing and IT teams.
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Ability to work in complex, fast-paced digital marketing environments.
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Familiarity with banking operations or financial products (preferable).
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Understanding of digital marketing concepts and terminology (preferable).
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Ability to see the overall picture (helicopter view) - strategic thinking.
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Analytical mind – conceptual thinking.
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Negotiation and persuasion skills.
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Structured approach.
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Quality-minded and eye for detail.
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Goal-oriented.
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Open to change.
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Leadership.
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Bachelor's or Master's degree in Business Administration, Design, Marketing, ICT Academic background or related field.
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Certifications in Figma, service design, Adobe Analytics, Content Square, Agile (Scrum).
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Fluent in Dutch or French.
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Fluent in French or Dutch.
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Fluent in English.
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Expectation: 50% on site & 50% homeworking.
Keystone Solutions Advantages:
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As a consultant, you will work on-site at the client, representing Keystone Solutions and bringing our core values to every engagement.
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Experience dynamic projects and diverse challenges across various client environments, accelerating your professional growth.
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Benefit from turbo-charged learning opportunities and broad exposure to innovative practices and technologies.
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Enjoy a framework that supports skyrocketing ambition and career development within Keystone Solutions.
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Being a “K-Stone” means embodying excellence, integrity, and collaboration in every mission.
Application:
If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today .
