Market Analysis and Visualization of the African Market (Marketing)
- Responsible regions include East, West, North, and Central Africa
- Analyze statistics, fleet operation data, specifications, pricing, machine utilization data, and quality issue information to identify challenges and opportunities for sales expansion
- Understand market trends and identify customer needs through dialogue with Business
Development (BD), customer visits, and on-site visits
- Evaluate Komatsu and competitor product through machine-touch
Product Planning
- Understand the features and available options/accessories (OPT/ATT) of existing products (both Japan-made and overseas-manufactured), as well as products under development
- From a mid-term perspective of 3 to 5 years, prioritize machine ranges that require sales expansion in the African market
- Based on research findings, develop new product concepts, covering performance and functions, pricing, profitability, sales volume, specifications, and target customers
- Work together with Komatsu’s product planning and development departments to discuss product concepts and achievement measures, and build the foundation for new products
- Propose machine names, determine market introduction timing, prepare new product launch notifications, conduct product training, and develop sales and service materials
Product Management
- Identify products at risk of discontinuation, consider alternatives, or request continuation as necessary
- Expand attachments and optional equipment (ATT/OPT) for markets that use machines in specific fields and special applications
- Handle product-related complaints (quality-related issues are handled by the Service Department)
- Respond to product-related inquiries from sales negotiations and distributors (DBs)
- Review and organize product specifications according to market conditions, while maintaining Africa Standard Specifications (Africa STD Spec)
Minimal formal degree: Bachelor or Master (degree in a technical field is an advantage).
Experience: 5 – 10 years.
Key aspects:
- Technical product knowledge of mining and/or constructions machines
- English language skills
- A strong desire to expand Komatsu’s business by understanding the environments and cultures of emerging markets, including Africa
- A person who attentively listens to customer input and has a solid understanding of on-site construction processes
- The capability to persevere and identify breakthrough
Your Benefits
- Fixed contract with an attractive salary package and performance bonus
- Work / life balance: flexible hours & working from home (3days/week) including allowance
- Legal holidays + 12 compensation days
- Many training opportunities and possibilities to grow within our company
Are you the professional we are looking for?
If so, please send your CV and cover letter to [email protected] to the attention of the HR Talent Advisor.
Don’t meet every single requirement? At Komatsu we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
