Corona Brand Manager Assistant – Internship

Anheuser-Busch -
Louvain

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Détails de l'emploi

Stage

Qualifications

Merchandising
Anglais

Description complète du poste

Seniority Level:

You are curious, proactive, and interested in brand marketing within an international environment. This internship offers hands-on exposure to brand strategy, activation, and performance tracking across Expansion Markets and Belgium/Netherlands.

6-month internship – starting February 2026

Fluent English required ( additional languages are a plus)

Reporting to the Senior Brand Managers , you will support the development and execution of 2026 brand plans for Corona across the two scopes.

Key Responsibilities

1. Brand Activation (Expansion Markets & BE/NL)

Support the implementation of annual marketing activations

Coordinate with agencies and internal teams on communication materials and promotions

Assist with sampling plans and on-ground execution

Support brand presence and execution at events

2. Events & Partnerships

Contribute to planning and execution of key events and sponsorships

Support merchandising management in collaboration with Trade Marketing and Events teams

3. Media, Digital & CRM

Support social media activities and digital campaigns

Assist in CRM initiatives and e-commerce-related projects with media and digital teams

4. Communication

Internal: support marketing content for sales communications and presentations

External: assist with PR activities to amplify brand visibility

5. Market & Performance Analysis

Track category and brand performance using panel tools

Support ad-hoc analysis and competitive monitoring across markets

6. Brand Assets & Guidelines

Support the consolidation of brand assets into a centralized database

Assist in adapting and cascading brand guidelines across platforms and markets

Work cross-functionally with Trade Marketing and Sales to ensure alignment

7. Best Practice Sharing

Collect and share learnings across markets on activation, execution, and creativity

Support presentations of key insights to the wider team

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