The Senior Director, Marketing – BeLux is the most senior marketing leader for Belgium & Luxembourg, responsible for shaping and delivering the total marketing strategy for one of the EU OU’s most important markets (part of Top9). Reporting directly into the VP BeNeLux, this leader drives portfolio growth, consumer relevance, commercial impact, and system value across all categories and brands.
This role plays a central part in delivering the EU OU’s growth ambition: by leading the transformation of BeLux marketing, strengthening system alignment, elevating creative & IMX excellence, accelerating brand penetration, and ensuring strong integration with Commercial, PACS, Strategy, Insights and bottler leadership.
The Senior Director leads a diverse, multidisciplinary team and provides strategic direction, inspiration, and operational discipline across brand management, IMX, creative, media, innovation, and commercialization. This leader ensures that centrally developed strategies, assets, and toolkits are made locally relevant and executed flawlessly for BeLux consumers and customers.
1. Portfolio Leadership & BeLux Strategy
2. Annual Business Planning & Performance Management
Define portfolio and brand KPIs across brand health, NSR/OI, penetration, category share, and retail execution.
Lead performance routines with Directors & Senior Managers, driving accountability, agility, and coursecorrection.
3. System Leadership & Bottler Partnership
Build unified and integrated system plans, ensuring alignment across brand, commercial, IMX, customer activation and execution.
Influence bottler decisionmaking on media investment, visibility, pack strategy, and inmarket execution standards.
4. Localization & Central Category Team Collaboration
Ensure centrally provided strategies, IMX assets, creative platforms, innovation toolkits and media frameworks are translated & optimized for BeLux cultural, commercial and competitive realities.
5. Innovation, Creative & IMX Excellence
Guide innovation pipeline activation, ensuring readiness, speed, prioritization, and inmarket excellence.
Partner with IMX, Creative and Media Directors to deliver worldclass, culturally resonant, fullfunnel experiences.
Ensure creative excellence, digital acceleration, precision media, realtime marketing, and bestinclass shopper activations.
6. CrossFunctional & Network Leadership
7. People Leadership, Culture & Capability
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
