Mission Overview:
This is a consultancy mission at the client site, representing Keystone Solutions. As a Copywriter Consultant, you will be hired by Keystone Solutions to work on client projects, delivering expert content creation within a dynamic environment.
Responsibilities:
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Play a key role in transforming the Marketing & Communication department, placing content at the heart of its strategy.
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Translate briefings into high-value content aligned with content pillars and business objectives for the assigned segment.
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Produce and optimize content for all channels (articles, emails, social media, videos, scripts, UX copy, etc.), ensuring consistency with tone of voice, guidelines, and segment expectations.
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Create and optimize content for SEO/GEO to guarantee visibility in search results, AI Overviews, and LLM responses. Apply best practices and guidelines, use Surfer SEO, and enrich content to increase authority.
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Leverage artificial intelligence tools to accelerate research, writing, and multichannel adaptation while ensuring quality and compliance.
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Collaborate with Audiovisual Experts to adapt stories into videos, carousels, or short formats.
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Work closely with a Dutch-speaking Storyteller, translating/adapting texts into French.
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Propose concrete optimizations based on content performance (traffic, engagement, CTR, SOV, conversions).
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Ensure regulatory compliance of content (B2, non-misleading commercial communication, anti-greenwashing).
Requirements:
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French: Excellent knowledge – native level, expert writing skills.
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Dutch: Very good passive knowledge – able to adapt and translate texts, understand briefings, and interact in meetings.
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English: Good knowledge – able to translate and adapt texts from English to French, and use English sources.
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Bachelor or Master in communication, journalism, marketing, languages, literature, or equivalent experience.
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Minimum 6 years of experience as a Storyteller.
Technical Skills:
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Excellent editorial skills and clarity.
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Ability to write attractive and accessible texts for all formats/channels (SoMe posts, emails, articles, speeches, scripts, web pages, white papers, e-books, case studies).
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Ability to use AI tools for research, writing, optimization, and translation.
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Good understanding of marketing funnels and Customer Journeys (Campaign Journeys, Digital Journeys).
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Ability to interpret performance indicators (engagement, reach, CTR, SOV).
Professional Experience:
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Journalistic background, experience in writing thought leadership and/or technical content.
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Experience in SEO optimization.
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Experience in GEO optimization (preferred).
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Experience with the Private Banking segment (preferred).
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Experience in the banking or financial sector (preferred).
Soft Skills:
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Creativity, curiosity, analytical skills.
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Critical thinking, ability to challenge briefings and make recommendations.
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Rigour and attention to detail, with a pragmatic approach.
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Adaptability (Agile mindset).
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Interest and appetite for AI tools.
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Team spirit, active listening, transparency, and autonomy.
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Strong commitment to the One Brand, One Voice, One Bank approach.
Keystone Solutions Advantages:
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Consultancy Nature: You will work on-site as a consultant, representing Keystone Solutions in client environments.
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Dynamic Projects: Experience a variety of challenges across diverse client settings, broadening your expertise.
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Turbo-Charged Learning: Benefit from continuous professional development and exposure to innovative practices.
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Skyrocketing Ambition: Keystone Solutions is committed to your career growth and advancement within the consultancy framework.
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Values: As a K-Stone, you bring core values to every engagement, ensuring excellence and integrity in all missions.
Application:
If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today .
