Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
Location: Oudenaarde, Belgium – EU Headquarter
Reports to: Senior Ecommerce Manager
Type: Permanent, full-time
Are you passionate about translating brand strategy into compelling e-commerce activations that drive real commercial results? Samsonite Europe Nv is looking for an E-commerce Campaign Specialist to lead the planning and execution of campaigns across our Samsonite brand in 18 European markets.
In this role, you will be at the center of our Direct to Consumer digital activation, owning the E-commerce campaign calendar, shaping promotional strategy, and ensuring best-in-class execution across our brand website, with CRM and other channels supporting the on-site story. You will work closely with our Digital & Content team, Brand & product teams, CRM Lead, Merchandising Lead as well as our supporting agency to roll out onsite campaigns that are visually strong, conversion-focused, and consistently excellent across markets.
We are looking for a strategic thinker who is also hands-on in execution, someone who can own a brief from concept to live on site, challenge the agency on quality and timelines, and use data to continuously improve performance. You will need strong organisational skills, a sense of ownership, and the ability to communicate clearly with diverse teams across markets.
What You'll Do
Brand websites campaign planning
Own the Samsonite ecommerce campaign calendar: seasonal activations, product launches, and promotional moments across 18 European markets
Define website campaign mechanics, promotional tactics, and on-site activation strategy in alignment with brand, commercial, and retail goals
Translate central content and campaign toolkits into effective on-site executions, adapting structure, messaging, and layouts to fit channel-specific needs and drive performance
Brand website campaign execution & rollout
Plan and lead end-to-end campaign execution with the brand website as the primary channel, supported by secondary channels such as CRM, ensuring consistency, quality, and timely delivery across EU markets
Create campaign landing pages and emails, combining creative direction, customer insights and performance data to deliver impactful experiences that drive conversion
Brief the agency on all campaign assets, on-site content, and market adaptations and hold them accountable to timelines, brand standards, and performance outcomes
Collaborate closely with content, design, and digital teams to deliver well-structured, conversion-focused campaigns that meet brand standards
Serve as the central coordination point between stakeholders: local markets, content teams, designers, and digital teams, ensuring clarity, efficiency, and high-quality execution
Brand website performance, trading & optimisation
Own website performance review across all key dimensions: campaign performance, channel contribution, and local country dynamics: using Dashboarding such as Power BI/ Google Data Studio, and Analytical platforms such as Contentsquare
Go beyond reporting: analyse the data to understand the why behind performance trends, identify commercial opportunities and risks, and bring prioritised optimisation recommendations to the ecommerce team
Run a structured weekly performance rhythm: sell-out and trading trends shared with the ecommerce team, monthly country performance updates, and post campaign reviews with clear learnings
Act as the commercial eye on the website: connecting what is happening on-site with channel, campaign, product, and market dynamics to build a joined-up picture of performance
Feed performance insights directly back into campaign planning, briefing, and agency direction, closing the loop between data and execution
Why you'll love working here:
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What we value:
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
