Digital Marketing, E-commerce & Social Media Manager
(The role may be full-time or part-time, and may be filled on a self-employed or freelance basis)
We are seeking an entrepreneurial, results-driven Digital Marketing & E-Commerce Manager with excellent written communication skills in both English and French and a strong commercial acumen to lead the digital strategy for a diverse portfolio of hotel assets, high-end furnished apartments, luxury properties and event venues.
This is a newly created role, offering the opportunity to build and develop the Digital Marketing, E-Commerce and social media function, with the aim of increasing online visibility, customer acquisition, the generation of qualified leads, direct bookings and, more broadly, the commercial performance of the properties.
The current portfolio, located across several European countries, comprises luxury villas with hotel services, premium furnished apartments, aparthotels, hotels and a conference and events centre.
This role combines strategic vision with an operational approach. It requires excellent analytical skills, meticulous attention to detail and absolute fluency in written communication (at least in English), a thorough understanding of digital performance indicators (KPIs), as well as the ability to transform data into concrete, value-adding recommendations.
Working closely with senior management and the Operations, Sales and Revenue Management teams, the successful candidate will play an active role in strengthening the digital presence, driving revenue growth and improving the commercial performance of the portfolio.
The role reports to the General Manager – Real Estate.
Key responsibilities
- Define and implement a digital marketing and e-commerce strategy for each property in the portfolio.
- Develop online visibility, customer acquisition, the generation of qualified leads, direct bookings and the commercial performance of the properties, whilst supporting their launch, repositioning or relaunch.
- Oversee the optimisation of websites, booking engines, social media profiles, digital customer journeys and user experience.
- Design, implement and optimise multi-channel digital marketing campaigns and social media collaboration.
- Develop search engine optimisation (SEO) and online distribution strategies to improve visibility and direct sales.
- Implement customer loyalty initiatives via CRM, marketing automation and customer segmentation.
- Manage the integrated multi-channel prospect and customer database (email, social media, etc.) – in compliance with GDPR regulations.
- Monitor digital performance, analyse KPIs and formulate data-driven strategic recommendations.
- Oversee relationships with agencies, technology partners, digital suppliers and distribution partners.
- Work closely with the Revenue Management, Operations, Sales and Senior Management teams to align digital initiatives with business objectives.
- Lead the online reputation management strategy, monitor customer reviews and identify actions to improve customer satisfaction.
Required Profile
Education & Experience
- Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, Hospitality Management, Communication or an equivalent field.
- A minimum of 3 years’ relevant experience in Digital Marketing and E-commerce, preferably within the hospitality and premium or luxury property sectors.
- Proven experience in developing and implementing digital strategies that drive growth, customer acquisition and commercial performance.
- A good knowledge of the European markets for hotels, serviced furnished apartments and high-end property is an advantage.
Key skills
- Excellent written communication skills in English and, if possible, in French.
- Solid command of digital marketing strategies, customer acquisition, lead generation, online distribution, e-commerce and social media marketing.
- Excellent knowledge of search engine optimisation (SEO), paid media, CRM, website optimisation, conversion rate optimisation (CRO), social media marketing and its KPIs, and digital analytics.
- Proficiency in performance indicators and the ability to translate data into strategic decisions.
- Experience in managing agencies, digital partners and cross-functional projects.
- Excellent organisational and project management skills.
- Experience in budget management would be an advantage.
- Fluent command of English is essential; knowledge of French would be an advantage. Knowledge of Italian and/or Dutch would be an advantage.
Personal profile
- High standards of rigour and reliability in all activities.
- Entrepreneurial spirit and a strong sense of responsibility.
- Business-oriented and results-driven.
- Strategic vision combined with a pragmatic approach.
- Excellent analytical, problem-solving and decision-making skills.
- Fluent written English.
- Excellent communication and interpersonal skills.
- A collaborative spirit and the ability to bring together multidisciplinary teams.
- Adaptability and ease in a fast-paced environment.
- Curiosity, creativity and a commitment to continuous improvement.
Pay: From €3.500,00 per month
Benefits:
- Cell phone reimbursement
- Company computer
- Company phone
- Food allowance
- Hospitalization insurance
- Retirement plan
Work Location: In person
