As Program MarCom Lead, you are responsible for structuring, leading and delivering a portfolio of strategic marketing communication programmes across Bene Last Mile and group-level initiatives. You translate business priorities into impactful communication programmes and ensure their effective execution through strong governance, resource allocation and performance management.
You operate at a senior level, aligning communication initiatives with corporate strategy, brand positioning and commercial objectives, while ensuring consistency across channels, markets and stakeholders.
Your role
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Define and drive the multi-year MarCom programme roadmap aligned with corporate, brand and commercial strategies
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Translate business priorities into structured communication programmes and campaign platforms
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Ensure alignment between Bene Last Mile initiatives and group-level priorities
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Own and manage the MarCom programme portfolio, including campaigns and cross-channel initiatives
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Prioritise initiatives based on strategic value, business impact and resource availability
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Ensure integration and consistency across programmes, teams and stakeholders
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Establish governance frameworks, decision-making processes and quality standards
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Allocate budgets, resources and capabilities across the programme portfolio
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Define and monitor KPIs related to communication performance, brand impact and programme effectiveness
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Act as a senior communication partner to executive leadership and business stakeholders
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Provide strategic advice on communication positioning and reputation topics
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Build alignment and manage complex stakeholder environments
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Lead, coach and develop a team of MarCom professionals
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Strengthen capabilities in programme management, campaign strategy and stakeholder management
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Foster a high-performance, collaborative and ownership-driven culture
