Liefmans, Vedett, JARR, Duvel, Chouffe,… At Duvel Moortgat, we don’t just brew exceptional drinks — we build brands with character. From the unmistakable boldness of Duvel to the mischievous magic of Chouffe, our brands have become Belgian icons with global reach. Now, we’re looking for a Senior Global Brand Manager who can help brew their next chapter: sharper, bolder and more culturally relevant than ever.
This is a role for a true brand builder: someone who thinks strategically, inspires creatively and has the drive to turn ambition into visible momentum across markets.
Your role in the story
You’ll sit at the heart of our global marketing team, reporting to the Global Markering Director. You will play a leading role in defining how Duvel and Chouffe show up, stand out and grow across the world. We are looking for:
- The strategic guardian of two iconic beer brands with deep heritage and exciting global headroom
- A growth driver who turns consumer, category and cultural insight into brave brand-building choices
- A connector who bridges global ambition and local market reality — helping both become stronger
What you’ll be brewing
Shape brand worlds, unlock growth and help two legendary beer brands stay true to their roots while winning with today’s consumers, occasions and channels.
Global Brand Strategy & Equity
- Set the long-term global brand strategy for Duvel and Chouffe
- Define & guard brand equity, positioning, identity and storytelling
- Balance global distinctiveness with local market relevance
Communication & Campaign Leadership
- Lead global campaigns, toolkits and brand assets that travel across markets
- Turn insights into strong creative platforms and activation ideas
- Guide markets on campaign deployment, scaling and optimization — from launch thinking to in-market impact
- Orchestrate our agency ecosystem across creative, media, digital and activation partners
Innovation & Portfolio Growth
- Build a consumer-led innovation and portfolio roadmap that strengthens brand relevance and business growth
- Identify growth opportunities across formats, rituals, occasions, channels and markets
- Make sure every innovation earns its place: commercially, strategically and creatively
Market Partnership & Execution Excellence
- Be a trusted sparring partner for local teams, helping global strategy land with impact in-market
- Support markets in execution, acceleration and performance improvement — without losing the entrepreneurial spark
- Spot, sharpen and share best practices so strong ideas travel further
Insights & Performance
- Use consumer, category, cultural and performance insights to make sharper choices
- Track brand health, campaign impact and market performance — then turn learnings into action
- Bring together analytical rigor, creative instinct and strong commercial judgement
- Lead strategic projects end-to-end across marketing, sales, supply, finance and R&D
- Align senior stakeholders in a complex, international environment
- Bring clarity, focus and positive energy when priorities are moving fast
- Coach, motivate and develop a team of two people, helping them grow with confidence and impact
Your ingredients
Experience & background
- A Master’s degree in Marketing, Business, Economics or a related field
- Around 8–10 years of brand management experience, ideally in FMCG, beer, beverages or lifestyle brands
- A proven track record in:
- Building brand equity and distinctive brand worlds
- Leading campaigns from strategy to execution — not just coordinating them
- Working with international markets and cross-functional teams
- Experience in sales or category management is a plus.
Skills that matter
- Strategic thinking with the pragmatism to make things happen
- The ability to turn insight into clear growth choices, strong creative briefs and decisive action
- A solid grasp of portfolio strategy, innovation and brand architecture
- Strong project leadership and stakeholder management skills, with the confidence to influence across levels
- Comfort with ambiguity, complexity and different market needs — without losing focus
Mindset & personality
- Entrepreneurial, proactive and energized by results
- Creative, culturally curious and sensitive to what makes a brand truly distinctive
- Collaborative by nature — you bring people together across teams, countries and functions
- Resilient and adaptable — you stay constructive when the pace picks up
- Curious, open-minded and always learning
- Happy to spend one day every two weeks at the Chouffe brewery, staying close to the place, people and craft behind the brand.
Languages
- Fluent in English; Dutch and/or French.
Why join us?
- Join a family-owned company with global ambition, rooted in passion, quality and craftsmanship
- Work on two of the world’s most iconic and distinctive Belgian beer brands
- Be part of a global team that combines strategic ambition with local entrepreneurial spirit
- Shape brands with deep heritage — and plenty of room to reinvent, grow and surprise
- Thrive in a culture where ownership, passion and a good sense of humor go hand in hand
Sounds like your next challenge? Hit apply and help us write the next chapter of Duvel and Chouffe.
